Alex Smith

Few SEO Copywriting Techniques

1. Write to the user
Search and ranking algorithms improve and become smarter. They can analyze, understand the text not only by direct occurrences of keys. Yandex launched Baden-Baden to combat over-optimized texts. In the instructions to the assessors, Google clearly indicates usefulness to the reader as the main factor in the quality of content.

For a copywriter, seo text is text optimized for keywords (stuffed with keys in different forms). In fact, search algorithms evaluate how trusted the content is, and the site is considered authoritative among users. To create useful text, it is important to understand what the user expects from the page.

Understanding the goals of the user will help create a more organized and logical text, of sufficient volume, with the correct structure. If users like the text and the reader considers it useful, then such a page will be referred to as an authoritative source of information.

If earlier the search algorithm searched for exact matches of the query in the text, then today the algorithms analyze synonyms, related words, slang. The search algorithm understands that “smartphone, phone, mobile phone, mobile, smart” call the same subject in the understanding of the average user.

Instead of a certain number of occurrences of keywords, use synonyms and related words to indicate to the search algorithm the relevance of the text.

Relevance becomes more important than keyword density.

If the text is created for the reader, naturally, no one will use the same phrase in each sentence.

2. Volume matters
The amount of content matters to the user. What is important to the user becomes a seo ranking factor redleos(.)com/pk/seo-services-in-islamabad/ in the search. Various studies prove that long content is ranked better. On average, for a high ranking, experts call the number of words from 1200 to 1500-2000. Why Longrid is ranked better , we talked about in a previous blog post.

Why does short content work?

Although Google denies that a certain length of content affects the position of the page in the search, Google says in the instructions to the assessors that a quality page offers the user a sufficient amount of content.

Google recommends determining the sufficiency of content based on the purpose of the page. To understand what is sufficient volume is simple by presenting a page whose purpose is to answer the question: the highest mountain in the world. The user's task is to find out what is the highest mountain, its height, geographical location, (maybe!) A few interesting facts. This information can be provided to the user in 500-1000 characters.

Larger content offers greater freedom for copywriter maneuvers:

to a greater extent, the author can more naturally engage keywords, synonyms, related expressions
larger content increases the user’s time on the site (subject to its usefulness and value, as well as proper formatting)
long content (longrid) offers the user more information (not always appropriate, it is important to understand whether the reader needs additional facts or not)
When determining the amount of content, consider the purpose of the page. So, the pages about us, about the guarantee, about the delivery should be extremely short, well-formatted for skimming. Whereas a blog post, a product description, an answer to a user's question (Questions and Answers section) may be more voluminous.

 

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